Posts tagged #smallagency
Is Your Agency New Business Plan Holding You Back?

A 12-month plan encourages us to think big. And it’s the bigness that also gets us in trouble because it’s big enough to ignore. What if you were to shrink a twelve-month new business plan into twelve weeks focusing on quarterly milestones rather than annual goals?

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Four Ways to Make Your New Business Presentations Better

You’ve been nurturing a prospect patiently for months and now, finally, you’re given an opportunity to make a presentation to the client team! Before you trot out the same old new business credentials deck, here are four ways to get yourself in a better position to win.

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Found Money: Why Your Contact Database is a Valuable Asset (and How to Get More Value Out of It)

Your agency's list of clients and prospects is a valuable business asset. And like any asset, the more you invest in it, the more valuable it becomes. Here are four ways to get more new business value from your agency’s list of contacts.

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Three Ways to Turn Your Agency’s Pitch into a Winning Pitch

Good ideas badly presented put you at risk of losing the pitch but a good story can make your agency’s pitch irresistible. Here are 3 essential storylines to win agency new business.

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Measuring Agency Business Development Effectiveness

Agency business development success is often measured by revenue. And of course that’s a good qualitative measure—did you make your numbers or didn’t you?


But a lot goes into a successful new business operation, both quantitative and qualitative. Wouldn’t it be great to have a scorecard that objectively measures where you are today and keeps you accountable for the improvement you want to see? Here’s one way to start:

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How to Win New Business by Playing to Your Strengths

I help my clients design agency business development strategies built around their strengths, not in conflict with them. You can too. The 1st step: discover your strengths profile. Are you a Hunter, Communicator, Thinker or Promoter?

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