When you master your narrative, you control your pitch

You are in control of what your agency says and does to demonstrate its expertise to prospective clients. The challenge is that this creates a narrative in the marketplace, which you have less control over. Here’s how to ensure your prospective clients perceive you in the light you want to be perceived.

Pitching New Business, New Business OperationsJody SutterJanuary 10, 2025#smallagency, #independentagency, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

How to Pitch New Business with Another Agency

Partnering with another agency can be a great way to leverage your time and talent to pitch more new business, but it comes with risk if you don’t establish the right systems, just as you would for any other sales effort.

Pitching New Business, New Business OperationsJody SutterDecember 4, 2024#smallagency, #independentagency, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

Is Your Agency New Business Plan Holding You Back?

A 12-month plan encourages us to think big. And it’s the bigness that also gets us in trouble because it’s big enough to ignore. What if you were to shrink a twelve-month new business plan into twelve weeks focusing on quarterly milestones rather than annual goals?

Agency New Business Planning, New Business OperationsJody SutterNovember 8, 2024#smallagency, #newbusinessplan, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #quarterlysprint

Four Ways to Make Your New Business Presentations Better

You’ve been nurturing a prospect patiently for months and now, finally, you’re given an opportunity to make a presentation to the client team! Before you trot out the same old new business credentials deck, here are four ways to get yourself in a better position to win.

Agency Credentials, Marketing Your AgencyJody SutterOctober 1, 2024#smallagency, #pitchpresentation, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

To Defend or Condemn the Agency Showreel

The 2-min agency showreel is a beloved new business tool. But is it time to end the love affair?

Agency Credentials, Marketing Your AgencyJody SutterSeptember 3, 2024#smallagency, #agencyshowreel, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

When to Let Go of Owner-Led Business Development at a Small Agency

Growing your agency means scaling and delegating. But when is the right time to hand over business development responsibilities? And what exactly makes sense to hand over?

Agency Business DevelopmentJody SutterAugust 12, 2024#smallagency, #ownerledsales, #founderledsales, #newbusinessstrategy, #newbusinessoperation, #agencynewbusiness, #agencybusinessdevelopment

How to Be a Better Guide to Your Prospect on the Buyer’s Journey

How frequently do you apply the framework of a “buyer’s journey” to your own agency’s business development process? Discover what your prospects need to hear from you at each stage.

Agency Business DevelopmentJody SutterJuly 2, 2024#smallagency, #buyersjourney, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

The Best Approach to Outbound Prospecting for a Small Agency Owner

How does an owner or principal of a small agency decide what an “effective” outreach strategy is for them? I think the answer depends on two things: volume and personalization.

Agency Business Development, Outbound Prospecting for AgenciesJody SutterJune 7, 2024#smallagency, #outboundprospecting, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

Found Money: Why Your Contact Database is a Valuable Asset (and How to Get More Value Out of It)

Your agency's list of clients and prospects is a valuable business asset. And like any asset, the more you invest in it, the more valuable it becomes. Here are four ways to get more new business value from your agency’s list of contacts.

New Business Operations, Pitching New BusinessJody SutterSeptember 26, 2022#agencybusinessdevelopment, #crm, #customerrelationshipmanagement, #winnewbusiness, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy, #clientlist, #clientdatabase, #agencyleader, #newbusinessoperations, #newbusinesstools

5 Steps to Creating the Perfect Agency Case Study

If I had to choose only one agency new business tool among all at my disposal, the case study would be it. Here are 5 steps to creating agency case studies that win new business.

Persuasive New Business Presentations, Pitching New BusinessJody SutterJune 6, 2022#agencybusinessdevelopment, #agencycasestudy, #winnewbusiness, #newbusinesspitch, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy

Three Ways to Turn Your Agency’s Pitch into a Winning Pitch

Good ideas badly presented put you at risk of losing the pitch but a good story can make your agency’s pitch irresistible. Here are 3 essential storylines to win agency new business.

Persuasive New Business Presentations, Pitching New BusinessJody SutterApril 27, 2022#agencybusinessdevelopment, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy, #howtowinnewbusiness, #pitchingnewbusiness, #winagencynewbusiness, #prepareforapitch

Small Gestures that Make a Big Impact on Agency Business Development

Why does the small stuff matter? Because it has the capacity to communicate in a big way the qualities that clients are seeking when hiring a new agency: trust, responsibility, respect, proactivity.

Agency Business Development, Pitching New BusinessJody SutterMarch 30, 2022#agencybusinessdevelopment, #smallagency, #agencygrowth, #agencynewbusiness, #newbusinessstrategy