A 4-Part Framework for a Creds Meeting Your Prospects Will Actually Enjoy

The standard agency credentials deck is not a good performer in the meaty middle of a sales cycle when you need to persuade, offer insights, and thoughtfully react to your prospective client’s cues. Here’s a better option.

Agency Positioning, Pitching New BusinessJody SutterApril 3, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #agencycredentialsdeck, #agencypositioning

You Were Born to Pitch Badly

Winning a new business pitch hinges on your ability to communicate that your agency is more qualified to do the job successfully than your competitors. But there’s a fundamental disconnect between how we transmit our message and how our audience receives it.

Agency Positioning, Pitching New BusinessJody SutterMarch 7, 2024#newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment, #newbusinesspitch, #psychologyofpersuasion, #agencypositioning

5 Steps to Creating the Perfect Agency Case Study

If I had to choose only one agency new business tool among all at my disposal, the case study would be it. Here are 5 steps to creating agency case studies that win new business.