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Just Ask Jody
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The Sutter Company
New business strategies for small agencies.

Built to Win Assessment

What's working? And where are your blindspots? Quickly gauge the health of business development at your agency.

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Just Ask Jody

Answers to your questions about agency business development in 4 minutes or less.

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The Biz Dev Blog

New business advice for busy agency CEO's.

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Latest articles

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How to Win New Business in Uncertain Times
May 9, 2025
How to Win New Business in Uncertain Times
May 9, 2025
May 9, 2025
Managing Risk and Building Trust in a New Business Pitch
Apr 4, 2025
Managing Risk and Building Trust in a New Business Pitch
Apr 4, 2025
Apr 4, 2025
 
 

You ask me a question and I'll answer it in four minutes or less.

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Just Ask Jody: "How do we build a new business culture at our agency?"
Just Ask Jody: "Should we use proposal template software?"
Just Ask Jody: "How do we scale our agency without hiring a salesperson?"
Just Ask Jody: "How do we know if our new business goals are unrealistic?"
Just Ask Jody: "What new business metrics should we be focused on?"
Just Ask Jody: How do we pitch a prospect in a new category?
Just Ask Jody: Should we do a competitive analysis as part of our agency's repositioning?
Just Ask Jody: "What's the best way to ask for referrals?"
Just Ask Jody: "How do I establish a new business process that can work in between bouts of chaos?"
Just Ask Jody: "Who should do the outreach? The agency CEO or someone else?"
Just Ask Jody: "When should we re-engage a client we pitched but didn't win?"
Just Ask Jody: "What's the best way to evaluate whether a potential client is a good fit?"
Just Ask Jody: "Should we rely on scripts for sales conversations?"
Just Ask Jody: "Should we say 'yes' to pay to play speaking opportunities?"
Just Ask Jody: Should we pay commission or salary for new business?"
Just Ask Jody: "Should we focus on organic new business or net new business?"
Just Ask Jody: "How do we get a prospect to stop stalling and award the business?"
Just Ask Jody: "How much should we hold back and save for the next meeting?"
Just Ask Jody: "How do we grab the client's attention at the start of a pitch meeting?"
Just Ask Jody: "When should we use video in our pitch meetings?"
What is the optimal number of presenters in a pitch meeting?
Just Ask Jody: "What is an ideal subject line for a sales email?"
Just Ask Jody: "How do we make our agency sound different from others?"
Just Ask Jody: "Is answering RFPs worth the time, money and effort?"
Just Ask Jody: "How can an agency owner be less involved in the sales process?"
Just Ask Jody: "How do we answer 'give us your best and final offer' without changing the scope?"
Just Ask Jody: "How do we keep the dialogue open with a prospect after the proposal"
Just Ask Jody: "How do you write an agency case study for multiple campaigns versus just one?"
Just Ask Jody: "When should our agency outsource lead generation?"
Just Ask Jody: How do we answer "Can your small agency handle my business?"
Just Ask Jody: "Where does marketing end and sales begin?"
Just Ask Jody: "How do we get the client to tell us the budget?"
Just Ask Jody: "How do we land on a good insight when writing an agency case study?"
Just Ask Jody: "How should our agency use LinkedIn for new business?"
Just Ask Jody: "When is the best time to follow up with a prospect?"
Just Ask Jody: "Do we really have to present our agency credentials in person?"
Just Ask Jody: What do you do when a hot new business prospect stops responding?
Just Ask Jody: "What should we do when a client behaves badly during a new business pitch?"
Just Ask Jody: "Should we survey our clients about what makes our agency different?"
Just Ask Jody: "How do we get our account managers more involved in agency new business?"
On Just Ask Jody: "How do we use boilerplate language effectively for agency new business?"
Just Ask Jody: "What's the best way to ask for new business referrals?"
Just Ask Jody: "How do we create great chemistry in a Zoom meeting?"
Just Ask Jody: How Must an Agency Business Development Leader Stay Viable During COVID-19?
Just Ask Jody: How do we do a better job of describing campaign tactics in our case studies?
Just Ask Jody: What's the best way to ask a client for a testimonial for our agency?
Just Ask Jody: "How Do We Get the Most New Business Out of Attending Conferences?"
Just Ask Jody: How important is chemistry in winning a new business pitch?
Just Ask Jody: "What's the best way to proactively communicate with agency search consultants?"
Just Ask Jody: What's the best format for an agency case study?
Just Ask Jody: What's the single most important thing an agency must do to win new business?
Just Ask Jody: What do marketing directors look for in a small agency?
Just Ask Jody: "Should we include paid media in our agency's new business plan?"
Just ask Jody: "How much preparation should we do before contacting a cold prospect?"
Just Ask Jody: "How do I keep my agency pitch sounding fresh?"
Just Ask Jody: "When is the right time to reinvent our agency?"
Just Ask Jody: "Does our agency need to have a blog?"
Just Ask Jody: "Is answering RFPs really worth the time and effort?"
The Sutter Company
East Hampton, NY 11937,
United States
(917) 312 3016 jody@thesuttercompany.com
Hours
Mon 8:30am - 6:00pm
Tue 8:30am - 6:00pm
Wed 8:30am - 6:00pm
Thu 8:30am - 6:00pm
Fri 8:30am - 6:00pm
Sat CLOSED
Sun CLOSED
 
 

Contact me:
Phone: 917-312-3016
Email: jody@thesuttercompany.com

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