When you master your narrative, you control your pitch

You are in control of what your agency says and does to demonstrate its expertise to prospective clients. The challenge is that this creates a narrative in the marketplace, which you have less control over. Here’s how to ensure your prospective clients perceive you in the light you want to be perceived.

Pitching New Business, New Business OperationsJody SutterJanuary 10, 2025#smallagency, #independentagency, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

How to Pitch New Business with Another Agency

Partnering with another agency can be a great way to leverage your time and talent to pitch more new business, but it comes with risk if you don’t establish the right systems, just as you would for any other sales effort.

Pitching New Business, New Business OperationsJody SutterDecember 4, 2024#smallagency, #independentagency, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment