A 12-month plan encourages us to think big. And it’s the bigness that also gets us in trouble because it’s big enough to ignore. What if you were to shrink a twelve-month new business plan into twelve weeks focusing on quarterly milestones rather than annual goals?
Read MoreAgency owners tell me lack of time is a big reason why proactive business development doesn’t get done at their agency. But when an RFP or a competitive new business pitch comes their way, somehow they find the time to write a response or prepare for the pitch meeting. Why? It’s the difference between our psychological drive to act versus our drive to delay.
Read MoreEven in uncertain times, marketers still have problems that marketing agencies like yours can solve. That’s good news for you, but you might need to change how you pitch new business.
Read MoreAgency leaders are sometimes better at planning for all the great stuff they could do to generate new business and not so good at doing it. What holds them back? There are myriad priorities that get in the way of agency business development goals. But there are also some powerful mental blocks. Here are three that might be standing between you and your goals for growing your agency next year.
Read MoreI help my clients design agency business development strategies built around their strengths, not in conflict with them. You can too. The 1st step: discover your strengths profile. Are you a Hunter, Communicator, Thinker or Promoter?
Read MoreCreating your annual plan for agency business development is exciting! An exercise fueled by possibility and healthy ambition. It’s also time-consuming and requires a lot of work so it’s in your best interest to create a plan you can stick with. Here’s how.
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