Four Ways to Make Your New Business Presentations Better

You’ve been nurturing a prospect patiently for months and now, finally, you’re given an opportunity to make a presentation to the client team! Before you trot out the same old new business credentials deck, here are four ways to get yourself in a better position to win.

Agency Credentials, Marketing Your AgencyJody SutterOctober 1, 2024#smallagency, #pitchpresentation, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

To Defend or Condemn the Agency Showreel

The 2-min agency showreel is a beloved new business tool. But is it time to end the love affair?

Agency Credentials, Marketing Your AgencyJody SutterSeptember 3, 2024#smallagency, #agencyshowreel, #agencycredentials, #newbusinessstrategy, #agencynewbusiness, #agencybusinessdevelopment

How to Win New Business by Playing to Your Strengths

I help my clients design agency business development strategies built around their strengths, not in conflict with them. You can too. The 1st step: discover your strengths profile. Are you a Hunter, Communicator, Thinker or Promoter?

Marketing Your Agency, Agency New Business PlanningJody SutterJanuary 20, 2022#smallagency, #agencygrowth, #agencynewbusiness, #businessdevelopment, #newbusinessstrategy, #newbusinessstrengths, #howtowinnewbusiness

The Essentials of Leadership in Your Agency’s New Business Process

Agencies over-rely on prospecting for short-term leads and entering competitive pitches. This comes at the expense of other points along the buying cycle that offer a chance to build stronger relationships with prospects. How to better lead through your agency’s new business buying cycle.

Pitching New Business, Marketing Your AgencyJody SutterSeptember 7, 2021#competitivepitches, #prospectingforleads, #controlthepitch, #agencynewbusiness, #agencynewbusinesspitch, #clientonboarding, #sellingagencyservices, #awarenessbuildingactivities, #agencynewbusinessplan, #getbetteratpitchingnewbusiness, #agencyleaders, #agencyleadership

How to Differentiate Your Agency in a Way that Matters to Clients

Earlier this month I attended the Bureau of Digital’s Owner Summit, an annual gathering of a couple hundred digital agency owners to share what works and what doesn’t in the pursuit of a thriving business. At some point during a session on business development, a remark was made about tactics used to differentiate an agency. The tactics mentioned were relatively superficial and it got me pondering how agencies must differentiate themselves from the competition in a manner that’s meaningful to prospective clients.

Agency Business Development, Marketing Your AgencyJody SutterFebruary 14, 2020differentiate your agency, bureau of digital, agency business development, agency new business, how to pitch new clients, how to pitch new business