Posts in Pitching New Business
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)

I’m not a big fan of the creds deck, at least not the 10-15 slide deck we’re most familiar with. Agencies use their credentials decks too early in the sales process and expect them to do more than it’s designed to do. While I’m not going to single-handedly eliminate the credentials deck from the agency new business toolkit, at least I can help you make it better.

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Agency Credentials, Pitching New BusinessJody Suttercreds deck, agency creds deck, credentials, credentials presentation, agency credentials, agency pitch, pitch meeting, pitch deck, pitching new business, selling tool, closing new business, closing tool, what makes a good credentials deck, attract new clients, attract prequalified clients, the perfect credentials deck, agency case studies
Sales or Business Development – Which Does Your Agency Need More?
Sales or Business Development – Which Does Your Agency Need More?

It’s not uncommon for agencies to expect their new business leads to excel at both business development and sales. And they’re frequently disappointed when that doesn’t happen. Sales and business development are essential for generating revenue, yet they require paradoxically different skills. Here’s an easy way to determine which one your agency needs more.

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Agency Business Development, Pitching New BusinessJody Sutteragency business development, sales or business development, agency new business, business development skills, sales skills, pitch process, managing the pitch process, build a new business team
Create a Captivating Agency Pitch through Storytelling
Create a Captivating Agency Pitch through Storytelling

Stories are a perfect pitching device. Yet, despite the many agencies that declare themselves “brand storytellers”, they don’t always deploy that same skill on their behalf.

They get swallowed up by their own jargon or blindly grasp for the right words to describe the intangible qualities that make them different from their peers—with the ironic result that they end up sounding exactly the same.

If this applies to you, then I want to offer you a technique to use on your next pitch.

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Persuasive New Business Presentations, Pitching New BusinessJody Sutteragency pitch, new business pitch, storytelling, create a pitch with story, agency new business pitch, winning an agency new business pitch, pitch deck, perfecting the pitch, Marshall Ganz, story of self us now, the perfect agency pitch presentation