Posts tagged pitch deck
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)
What Makes a Good Agency Credentials Deck? (And, Does Your Agency Even Need One?)

I’m not a big fan of the creds deck, at least not the 10-15 slide deck we’re most familiar with. Agencies use their credentials decks too early in the sales process and expect them to do more than it’s designed to do. While I’m not going to single-handedly eliminate the credentials deck from the agency new business toolkit, at least I can help you make it better.

Read More
Agency Credentials, Pitching New BusinessJody Suttercreds deck, agency creds deck, credentials, credentials presentation, agency credentials, agency pitch, pitch meeting, pitch deck, pitching new business, selling tool, closing new business, closing tool, what makes a good credentials deck, attract new clients, attract prequalified clients, the perfect credentials deck, agency case studies
Create a Captivating Agency Pitch through Storytelling
Create a Captivating Agency Pitch through Storytelling

Stories are a perfect pitching device. Yet, despite the many agencies that declare themselves “brand storytellers”, they don’t always deploy that same skill on their behalf.

They get swallowed up by their own jargon or blindly grasp for the right words to describe the intangible qualities that make them different from their peers—with the ironic result that they end up sounding exactly the same.

If this applies to you, then I want to offer you a technique to use on your next pitch.

Read More
Persuasive New Business Presentations, Pitching New BusinessJody Sutteragency pitch, new business pitch, storytelling, create a pitch with story, agency new business pitch, winning an agency new business pitch, pitch deck, perfecting the pitch, Marshall Ganz, story of self us now, the perfect agency pitch presentation