Posts tagged storytelling
Control Your Narrative. Control Your Pitch.
Control Your Narrative. Control Your Pitch.

An agency that isn’t in control of its narrative places that control in the hands of the prospect, and that prospect doesn’t have the best interests of the agency in mind. 

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Agency Credentials, Pitching New BusinessJody Sutteragency new business, agency positioning, digital agency, creative agency, brand agency, create a pitch with story, storytelling, 4As, matt ryan, roth ryan hayes, win new business, how to win new business, how to pitch new business, pursue new business, pitch meeting, pitch management, ad agency credentials, agency credentials, agency search consultants, new business process, process driven agency review
Create a Captivating Agency Pitch through Storytelling
Create a Captivating Agency Pitch through Storytelling

Stories are a perfect pitching device. Yet, despite the many agencies that declare themselves “brand storytellers”, they don’t always deploy that same skill on their behalf.

They get swallowed up by their own jargon or blindly grasp for the right words to describe the intangible qualities that make them different from their peers—with the ironic result that they end up sounding exactly the same.

If this applies to you, then I want to offer you a technique to use on your next pitch.

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Persuasive New Business Presentations, Pitching New BusinessJody Sutteragency pitch, new business pitch, storytelling, create a pitch with story, agency new business pitch, winning an agency new business pitch, pitch deck, perfecting the pitch, Marshall Ganz, story of self us now, the perfect agency pitch presentation