Sales or Business Development – Which Does Your Agency Need More?

It’s not uncommon for agencies to expect their new business leads to excel at both business development and sales. And they’re frequently disappointed when that doesn’t happen. Sales and business development are essential for generating revenue, yet they require paradoxically different skills. Here’s an easy way to determine which one your agency needs more.

Agency Business Development, Pitching New BusinessJody SutterAugust 21, 2019agency business development, sales or business development, agency new business, business development skills, sales skills, pitch process, managing the pitch process, build a new business team