You’ve Got Your Prospect’s Undivided Attention. Now, What Do You Tell Them About Your Agency?

If you had the chance to snag a conversation with your ideal prospect, who would that prospect be? And what would you tell them about your agency knowing that you’re guaranteed to have their attention for a moment but it’s up to you to keep them interested?

5 Strategies for Making Your New Business Goals a Reality

Were you able to take the time to develop a plan for new business growth this year at your agency? Now comes the moment of truth, making those goals a reality. Don’t get trapped into a complacency that there’s plenty of time ahead. And don’t get sucked into the usual busy routine that leaves little time for proactive new business. Here are five strategies to help you turn that plan into a reality.

Test the Strength of Your Agency’s Elevator Pitch

An elevator pitch is a fundamental agency new business tool. It’s meant to get your message across quickly and effectively to a prospective client and opens the door for a deeper sales conversation. But a lot of agencies make common mistakes that lead to a weak pitch. Here’s a way to test the strength of your agency’s elevator pitch.