For agency leaders who seek ambitious new business growth in 2025

Stop falling short of your annual goals.

And START controlling your new business destiny

The New Business Blueprint Annual Planning masterclass has come and gone for 2024. Get updates about the 2025 masterclass as they're released by filling in the form below. And to learn more about last year's session, just keep scrolling!

It’s Q4, that time when we start to think about our big plans for next year’s new business growth.

Creating your annual plan for agency business development is exciting! It’s an exercise fueled by possibility and healthy ambition.

It’s also time-consuming and requires a lot of work so it’s in your best interest to create a plan you can stick with.

But, if we’re being honest, that doesn’t always happen.

Are you ready to feel confident about meeting your goals for next year? 

Join me for this annual planning masterclass that includes:

  • Live 1-hour sessions on three consecutive Wednesdays: December 4, December 11, and December 18 at 1 PM US Eastern time

  • Three supplementary online modules so that you can learn at your own pace

  • A bonus Q&A on January 8

  • Worksheets, guides, and templates

I’ll help you create a simple but strategic plan that’s designed for success.

“The New Business Blueprint offered me and my team a step-by-step process to follow, worksheets to help you think through critical questions, and a lot of good discussion among the other agency leaders who were participating. I would highly recommend this masterclass if you are truly committed to executing a well thought-out growth plan for your agency.”

Sharon Napier
CEO, Partners & Napier

“The New Business Blueprint set us on a path of accountability. The information we obtained in this course goes beyond just a blueprint.

We've been using the skills we gained from this course to start to improve our processes and measure the effectiveness of our new business efforts. I can't recommend this course enough to any agency owners!”

Peter Woodward
Managing Director, shortstop.agency

IN THIS WORKSHOP, YOU'LL DISCOVER:

  • Why an annual plan is so important - and why they so often fall short of our expectations

  • What to include in your plan - the key areas of information you'll want to feature

  • How to go from planning to doing - you'll get framework that encourages action and accountability

  • The exact steps to creating an annual plan you actually stick to

 

WHAT YOU GET: A FINISHED PLAN! BUT THERE ARE OTHER BENEFITS TOO:

  • Confidence that you have a simple but strategic plan to follow

  • A clear set of steps that take you from unknown to known - no second-guessing

  • Hours of time saved by tapping into my experience and know-how

How it works:

  • Session 1: Foundation
    Get the building blocks in place for supporting your plan.

  • Session 2: Plan
    Bridge the gap between today’s reality and tomorrow’s goals.

  • Session 3 - Action
    Turn abstract goals and objectives into a real plan you can act on.

Plus a bonus live Q&A session with me the following week on January 8 from 1 PM  to 2 PM Eastern

I know from experience that the new business function at many agencies is more about blocking and tackling than thoughtful planning. 

But by taking the time to create a plan that sets expectations for your new business team (as well as the agency as a whole), you’ll shift from reactive, scattershot pitching to more thoughtful, proactive growth.

Look, I have no doubt you are 100% qualified to put together a kick-ass plan on your own. But how much time will you spend second-guessing about what to include or how to make sure that it actually gets done.

“A challenging 2023 motivated us to take our approach to marketing much more seriously. The truth is, I came to the New Business Blueprint Annual Planning Masterclass having already done a lot of work on our 2024 marketing plan but quickly realized there was a lot we could still do to improve it.

One of the best parts was learning a framework for the quantification of new business goals so that we can track our progress. And Jody’s method for diagnosing the individual new business strengths of our leadership team was revelatory!

We’re only a couple of months into 2024 but we’ve already seen a positive difference in our marketing activities. ”

Julia Beardwood
Founder, Beardwood & Co.

 

Register for the workshop now.
 
(Want other team members to join you? Register up to 5 people from your agency with our group rate.)

Space is limited and registration closes on December 2.

If you’re an agency leader (CEO, founder, CMO) who is responsible for setting the strategic direction of your agency and accountable for its success, this workshop is for you.

 
 

Hi, I'm Jody Sutter.

I’ve dedicated my career to helping agency leaders and other creative entrepreneurs master the skills they need to attract the ideal clients and win the business they deserve to win.

I know what it’s like to set big, enthusiastic goals to only watch them fall short because I didn’t put the right framework in place to be successful. The fact is, it’s got nothing to do with drive or intelligence or experience. It has more to do with human psychology. I’ll help you get around those barriers to create a plan you’ll implement.

RAE_0946.jpg

One more thing...

Not sure if you can commit to all three days? I can almost guarantee you that this workshop will save you time in the long run. Plus anyone who registers will have access to the recordings to catch up on what they missed or even rewatch the content most important to them.

 

“Wow, I feel like the new year is set up for success. Thank you, Jody! No fluff, just a great process that breaks business development down into easy-to-follow steps. Wish I had met Jody years ago. She’s a pro's pro. Not only does she know agency business development, but she knows how to teach it and she loves sharing it. What a gold mine.”

Vern Oakley
CEO & Founder, Tribe