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And I bet that, of all the biz dev tactics you could engage in, outbound prospecting for new leads ranks pretty low on your list of favorites. You might even find every good reason to do just about anything else to avoid it.
You’re committed to keeping your agency’s pipeline healthy.
After all, new business is the lifeblood of your agency!
And you know that prospecting for new business isn’t rocket science!
(In fact, what you do for your clients is way more magical and mysterious.)
Maybe you just need a better blueprint for intentional growth.
"We needed to diversify how we source new clients and Jody was instrumental in expanding my thinking on business development and client development. She's a thoughtful consigliere, brimming with ideas. After working with Jody, we’ve been enjoying new success in our outreach program and significant improvements in how we grow existing accounts."
Jamin Warren
Founder & CEO, Twofivesix
“We needed a new approach to rebuilding our sales pipeline after a significant client loss. Since working with Jody, we’re securing more “best-fit” inquiries, winning a higher percentage of accounts in our sweet spot, and growing relationships with existing clients. Trust me, Jody’s counsel will save you time, equip you with tools and techniques that work, and turn your team into a business development masters.”
Kim McKeeman
CEO & Owner, McKeeman Communications
Join me and a select group of agency owners and leaders who want to master straightforward, accessible techniques for purposeful prospecting.
You’re busy! Time is your most precious yet least available resource and any new idea or technique has got to be able to dovetail with your already intense work schedule.
You truly want to build your skills and grow your confidence as a business developer. It may not be comfortable to admit it, but your growth strategy must start with you.
You have so much to offer. When you and your team get in front of the right client, you almost always win the business.
3 one-hour live sessions on Zoom on three consecutive days: June 10, June 11 and June 12 at 12 PM US Eastern time (9AM Pacific, 5PM UK).
3 supplementary online modules so that you can go deeper and learn at your own pace
Worksheets, guides, and templates to walk you through the exact framework I use with my private clients to set up purposeful prospecting strategies that work.
Like my annual planning masterclass, I’ll be capping it at 25 agencies to ensure an intimate, supportive and constructive working environment.
And right now you can take advantage of Early Bird pricing and register for only $395! That’s more than 50% the regular price of $795.
(Why such a big discount? Look, I believe that you not only have the potential in you to generate as much new revenue for our business as you need but the process should be rewarding too. You deserve to feel confident about the value you’re offering.)
Interested in having others attend with you? Register a group of up to 5 people for $895.
OK, I admit, not everyone is built for outbound sales.
In fact, I spend a lot of time helping my agency clients find effective alternatives because the best new business plan is one that gets done and we’re much more likely to do things we think we’re already good at.
But some of you do want to get better at prospecting. You want more control over the process and you want to feel more confident that what you’re investing will actually yield a return.
And you have a lot of questions, like:
“What do I say on the first, fifth or fiftieth attempt to connect with a prospect?”
“How do I know I’m reaching out to the right people?”
“How can I make this whole process more efficient?”
“What do I do to keep the prospect’s interest after a great meeting but when there’s no immediate opportunity?”
“How do I keep myself and my team motivated?”
“How do I create a system that’s easy to follow?”
“How do I track my progress?”
“What kind of tools or infrastructure do I need?”
And then there’s the stuff you don’t know that you don’t know. All the tricks of the trade that you only learn by doing—or getting an expert to show you the way.
It’s specifically designed for owners, partners or CEOs of small agencies who, along with all their many other roles, are the ones ultimately responsible for bringing in new revenue.
Hi, I’m Jody Sutter, and I’ve dedicated my career to helping agency leaders and other creative entrepreneurs master the skills they need to attract the ideal clients and win the business they deserve to win.
I’ve been on the front lines, generating leads and building relationships that led to new revenue, and I know it can feel like a challenge to get the attention of new prospects and win the right kind of business for your agency.
I’ll help you remove the common barriers–emotional and logistical–and show you how a purposeful approach to prospecting can lead to results.
We’ll meet via Zoom for a 60-minute live session for three consecutive days. I’ll share frameworks I’ve developed to help you organize your prospecting campaigns, do purposeful outreach, keep the prospects interested and engaged over time, and convert them into clients
Plus, you’ll get access to prerecorded modules that drop on the Friday before the live sessions so that you can get a head start and learn at your own pace.
Each day builds cumulatively to equip you with a total approach to purposeful prospecting:
Can I just say it? Some of you avoid outbound prospecting because it opens you up to rejection and rejection sucks. But when you prepare well, beautiful things happen. You’re confident in your pitch. It matters less how others react when you know you offer value. And your audience says “yes” more often because they see right away that you understand them and can help them.
On Day 1, you’ll discover:
The best points of interaction within the buyer’s journey and how to make it an easy decision for your prospect to hire you at each stage.
Buyer personas–what they are and what each wants from you
Polishing your pitch
Time is the enemy of new business. You have precious little of it and a thousand other demands on your attention. On Day 2, we’ll explore how to invest your time into actions that lead to positive momentum.
Highlights of Day 2 include:
The art of following through–staying focused, motivated, and accountable
Sustaining your compelling message over time in ways that ensure you’re always adding value, not being a “pest”
How, when and what to delegate to your team.
How to strategically use marketing tactics to make your outreach more effective.
Getting an intro meeting with an ideal prospect is a reason to celebrate, but save the expensive champagne for later. You still need to close the deal.
On Day 3, you can expect techniques for:
Preparing for the first meeting with a prospect (and why you’re probably doing it wrong now)
Keeping the lead warm and interested after the first meeting
How to retain control and be a partner, not a vendor, by using smart questioning techniques
“For many agency owners, me included, proactive business development is a necessary evil, and you often question whether you are doing things right. The Prospecting with Purpose masterclass was not only an important primer on the rigors of strong business development planning, but it also provided a rare opportunity to interact with peers, which I found invaluable. We've already updated our outbound messaging based on some of the learnings and seeing improved engagement.“
Randy Herbertson
Principal, The Visual Brand
Then join me and a group of your peers for this live masterclass on Tuesday June 10, Wednesday June 11 and Thursday June 12 at 12 PM US Eastern time (9AM Pacific, 5PM in the UK).
Get the support you need to hone your skills, build confidence, and develop a game plan for a sustainable approach to purposeful prospecting.
Register now—space is limited to 25 agencies and Early Bird pricing will only last until April 24.
Individual registration $395
Registration for a group of up to 5 people $895
